PRIVACY POLICY
In compliance with applicable regulations regarding the protection of personal data, in Law 1581 of 2012 and Decree 1377 of 2013, this Privacy Policy aims to inform users about how their personal information is collected, used, and protected on this website.
Data Processing Responsibility
The company (hereinafter, “the Company”) is responsible for processing the personal data you provide to us. This Privacy Policy applies to all services and products offered through our website and other digital channels.
Information that we can gather.
We can collect the following information:
– Identification data: full name, identity document number, address, telephone number, email address.
– Contact information and communication preferences.
– Geolocation data, if the user allows it.
– Browsing data: IP addresses, device type, browser used, and behavior on the website.
– Information provided by the user through forms, surveys, or direct inquiries.
-In the case of making a digital payment, our payment provider, in accordance with its policies, will collect: information related to payment methods, card number, contact, etc., which you will accept at the time of purchase if you agree.
Purpose of the Treatment
The information collected will be used for:
– Manage the purchase and delivery of products or the provision of contracted services.
– Facilitate communication with users, whether for order notifications, technical assistance or product promotion.
– Follow up on inquiries, complaints or requests.
– Improve the user experience by personalizing content, offers, or advertisements.
– Conduct statistical studies and customer behavior analysis to improve our services and products.
– Comply with legal and regulatory obligations.
Legal basis for processing data
Your data is processed based on:
– The user's consent when it has been explicitly requested.
– The execution of a contract in the event that the user has acquired a product or service.
– Compliance with a legal obligation for the Company.
– The legitimate interest of the Company to improve the quality of our services and products, and to prevent fraud.
Information Protection
The Company implements the necessary technical, administrative, and physical security measures to protect personal information against unauthorized access, loss, alteration, or destruction. Only authorized personnel have access to this data.
Users' Rights
As the data subject, you have the right to:
– Access the information we have collected about you.
– Correct inaccurate or incomplete data.
– Request the deletion of data when it is no longer necessary for the purposes for which it was collected.
– To object to the processing of your data when appropriate.
– Request the portability of your data to another entity.
– Revoke the consent previously given for the use of your personal information.
To exercise any of these rights, you can contact us through the contact section of this website.
Use of Cookies and Similar Technologies
Our website uses cookies to collect information about user browsing behavior. These cookies help us improve site performance and provide a better, more personalized service. You can configure your browser to reject cookies or to receive a notification when they are being used, although this may affect the use of some services on the website.
Transfer of Data to Third Parties
The Company will not share, sell, or distribute your personal information to third parties without your consent, unless required by a judicial or administrative authority in accordance with applicable law. However, we may share information with third parties who support us in the operation of the website, provided that these third parties commit to maintaining the confidentiality and security of the information.
Information Storage
The data will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy, or as required by applicable law. Once the information is no longer needed, it will be securely deleted.
Changes to the Privacy Policy
The Company reserves the right to modify this Privacy Policy at any time. Changes will be posted on this page, and you will be notified of any substantial modifications that affect the processing of your personal data.
Links to Third-Party Sites
This website may contain links to external websites operated by third parties. The Company is not responsible for the privacy practices or content of these sites, and we recommend reviewing their privacy policies.
Inquiries or Complaints
If you have any questions, comments, or concerns about our Privacy Policy, or wish to submit an inquiry or complaint related to the processing of your personal data, you can contact us.
